Ac Milan - Pepsi Sponssorship

[wils6000]

Milan have just announced a sponsorship deal with Pepsi and Gatorade. The article on sporting life mentions on field exposure - anyone know anymore about it ????

also - will shirts change sponsor next season ??????????????/

[iregk]

I hope so, is it just me or does the Opel sponsor on the shirt look awful? bring back Motta!!! Or go like boca have have pepsi across the back of the shirt!!!

[sf_esq]

I hope so, is it just me or does the Opel sponsor on the shirt look awful? bring back Motta!!! Or go like boca have have pepsi across the back of the shirt!!!


I'd also like to see use change from Opel, but, it could also end up being worse, depending on who hypothetically replaced Opel.

[ACMILAN1983]

i don't think this is to change shirt sponser. Anyway, I don't mind the Opel symbol

[Goirre]

Did MILAN announced such a thing?? because I checked the official site and there is nothing about it, so sounds more like someone else "announced" it for us ;)

maybe a link would help, thanks

[triniman]

no such announcements....also..again like i said before...milan has over 70 sponsors.....only 2 are on the shirt.....becuase someone decides to sponsor us does not mean they will get on the shirt....if it did our shirts would look like indy 500 racing cars......

i have no issue with the opel on the shirt...gotten used to it by now

[wils6000]

AC Milan have announced a long-term sponsorship deal with PepsiCo International.

Pepsi will become the official soft drink of the 17-time Italian champions and Gatorade the official sports drink.

The agreement, full terms of which have not been disclosed, will also see the AC Milan Lab and the Gatorade Sports Science Institute of Chicago collaborate on research to optimise athletes' hydration and performance.

Milan sales director Mauro Tavola said: "Partnering with Gatorade and Pepsi is a tremendous opportunity for AC Milan. Our teams uphold the same values and share a strong commitment to quality and excellence. We look forward to developing this mutually beneficial relationship."

As part of the sponsorship, Gatorade, Pepsi and Milan will conduct joint marketing activities including advertising and consumer promotions with the two drinks brands receiving on-field exposure.

Antonio Lucio, senior vice president and chief marketing officer for PepsiCo, said: "We are delighted by our partnership with AC Milan. We look forward to bringing the excitement and professionalism of AC Milan to consumers around the world."


This was the announcment on Sporting Life yesterday -

[iregk]

The one thing that sounds good out of all of this is the Milan Lab working in conjunction with Gatorade to provide optimual rehydration to the players. Can only bee good for us during those april/may games down south!!!

[jani]

now we will see funny adverts on TV with Milan players in it :D

I remember Inzaghi was in an advert with Beckham a few years ago and that one was quite funny.