arpanmilan

arpanmilan · 02-12-2005, 01:30

well said warron, the popularity of football as general is increasing in India at an exponential rate. The main reason for less popularity of italian or spanish leauge is that since the ppl out here aren't aware that seria-a even exists. The matches telecasted live are only those of EPL and any international friendly match, but ppl in India do know who shevchenko,maldini & kaka are. Kaka has the image of a very cute choclate boy,this can be used for brand building in a way similar to that of beckham.During the Indo-Italianna business meet in India last week Berlusconi said that he had major AC MILAN marketing plans for India in the next 5years to come. He has a valid point since 65% of the Indian population is below the 24 year old mark which is going to be the target audience.

02-12-2005, 01:30	#8
arpanmilan Registered User Join Date: 04 2005 Location: Los Angeles,USA Fave Players: gattuso,maldini,stam,shevchenko,cafu,kaka	well said warron, the popularity of football as general is increasing in India at an exponential rate. The main reason for less popularity of italian or spanish leauge is that since the ppl out here aren't aware that seria-a even exists. The matches telecasted live are only those of EPL and any international friendly match, but ppl in India do know who shevchenko,maldini & kaka are. Kaka has the image of a very cute choclate boy,this can be used for brand building in a way similar to that of beckham.During the Indo-Italianna business meet in India last week Berlusconi said that he had major AC MILAN marketing plans for India in the next 5years to come. He has a valid point since 65% of the Indian population is below the 24 year old mark which is going to be the target audience.