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Well, even if Dinho has all his image rights, Milan can earn more just by having their name be more well known world wide in respect to Marketing. Selling shirts is one thing but other merchandises as well.
The thing is that even if Milan does not get any cuts on Dinho's commericals.... but at least more people might notice more about Milan. Once that happens other players in Milan might get the benefits of getting marketing deals, thus leading to MIlan earning more money on other players image rights.
I for one believe that if it was not for Dinho, Eto will never ever rank second behind Dinho and ahead of Beckham in commercial incomes last year.
The point is that maybe Milan won't earn a cent on Dinho's image, but due to Dinho, other players in Milan will end up getting endorsement deals thus Milan earning money.
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