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Let me answer you question with another one, why did Italain league lost its popularity ot at least part of it? I mean in the early 90s till the begining of the new millennium Seria A was considered as the best championship in entire Europe and all Itralian teams including realativly small once Including relatively small once like Lazio were able to pay big in fact bigger than teams like Barcelona and co then they started year by year lose fans and earn less pay less and so on, why? Is it because they are not marketing them selves? Of course not, they were like any other business in the world trying to get better year by year.
I don't know how could I explain this but its not Italy that failed to market its self its customers/fans who don't want to watch Seria A any more! Those who studied marketing will understand exactly what I want to say, Marketing is a very difficult Job because there is a natural behavior by customers towards a certain product which usually used to be their favorite, they decide to say no without explanation or reason I guess it's called Product Life Cycle or something like that this behavior has nothing to do with the quality of the product but with the desire to change, so it does happen and no one can do any thing to deny it.
So it was Seria a in the past and then EPL now and Probably LFP or Bundsliga in the future all what Milan marketing department can do is to concentrate on their success whether it was another champions league title or another Ballon d'ore winner or another young promising player like Pato who Milan has made great working in marketing him before he even touches the ball.
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