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Well, if the Brazilian clubs want to be considered like equals of the European clubs by these European clubs, they should try to sell their image in Europe.
I mean, the lambda European supporter of football knows clubs like Real Madrid, Milan AC, Juventus, Barcelona, Manchester United or Liverpool, but if you start speaking about Internacional, Sao Paulo, Santos, Corinthias, or River Plate, ... with him, he will probably know no player from these clubs, and he will also probably think these clubs are not good, play in small leagues and are just useful to sell a Brazilian or Argentinian player here and there.
If you speak about Real Madrid, Milan AC, Juventus, Barcelona, Manchester U or Liverpool to the lambda South American supporter of football, he will probably know a lot of things about these clubs, be able to give you the starting XI or almost.
The problem of the South American clubs is there: they don't seem to work on their image and on the image of their league in Europe. When they'll start selling themselves to European TV, there will probably be less players leaving and having the "European dream".
PS: Maybe things are already changing a little nowadays, for example, in France, the Canal + group (they own Ligue 1, Serie A and Premier League, CL and Europa League) bought 2 or 3 years ago the rights of the Brazilian championship (not all games, only the main ones I think) and the Copa Libertadores. The games are generally diffused late (despite the fact it's not live coverage), and so they probably don't attract a lot of people yet, but it's already a change compared to some years ago ...
PS1: It's like the situation between the leagues in Europe, is Premier League the best championship ? For sure, I'd say no. But like the clubs and the league itself managed to sell their image everywhere, nowadays, even small Premier League clubs can attract good players from abroad, and it's quite difficult to buy players from there then.
Last edited by GeoTav; 22-08-2010 at 08:38.
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