01-25-2014, 03:56 PM
Some news regarding the marketing side of the club. Laura Masi, who has been a marketing director for a very long time is no longer with the club. Instead, we've got Jaap Kalme, who did the role at Ferrari in the past.
Zubair, Essien might bring the mentality, but it's still just a short term solution that will only work for at most a couple of years. As we've seen with Kaka, transmitting that mentality is easier said than done. From this perspective, for me the culture and mentality of the club must be set from the very top, which at this point is in turmoil in itself. I personally think we can do this in numerous ways though:
- We need to get rid of Galliani. I know of his history and success, but the guy has run the club into the ground in little over the past half decade.
- We need a new director (call it sporting or general manager or whatever) whose primary role is dealing in the market. A guy who understands the market and has a modern approach rather than Galliani's archaic methods. Sean Sogliano's the biggest link so far for this role.
- We need a Maldini as a sporting director who is in charge of making decisions on the sporting aspect of the club. This means deciding on the long term future and philosophy of where the club is headed and making decisions towards building the squad for his coaches. He would also be vital in integrating the youth setup and senior setup as well as playing a role in deciding who comes in during transfer windows. I can even see him developing a role to help conclude transfer deals in the future, much like Braida who dealt with smaller transfers while Galliani usually worked the bigger, more complex ones. I want him because not only does he understand the club and puts emphasis on values, but he was a player who successfully spanned 4-5 generations of football, meaning he understands how to adapt to evolution in the game. Finally, he's a person who has outright said Sacchi's side was the best he's played in, which for me is important for developing the culture philosophy of the club...
- Personally, I would want to bring in Sacchi on a consulting role in the club. Directly or indirectly, this guy's ideas on the game has influenced the most successful periods under Berlusconi's ownership. Initially, it was his side that characterised Milan as unique and special. Next, Capello's squad was built up from the foundations of Sacchi's group, continuing the success he started. Finally, Ancelotti built his coaching philosophy based on Sacchi's methods and ideas, albeit adding his own twist. To build for the future we should try to integrate his ideas into the club for the future. To me, it makes sense he helps Maldini bed into his role and help develop the culture of the club, teaching his ideas and philosophy through the club, from the directors, to the coaches and even down to players (all the way from the senior squad to the youth levels). This isn't to say we try to undermine the role of Seedorf or the coaches who would be free to define systems as they feel best, but I would want him to help define the "Milan brand" of football, which we use to decide on how to proceed developing the sporting aspect of the club, to deciding on which players represent the club, who the coach is and the key ideas on how the club plays its football. In my view, this would also be a short term consultation as Sacchi would work with various people in the club (especially Maldini) to help the transition to a new era in the club, without forgetting old values. Bear in mind this is a guy who has worked from top to bottom in many roles over the past 30 years in football.
- We need to define a strict policy on transfer targets based on needs and requirements. This would include developing the scouting sector of the club to quite frankly be better, but would also mean extensive research done on players before buying them, including seeing their mental capacity, physical attributes and technical qualities. This strict policy would also mean buying less players, but selectively choosing players who have the highest chance of being valuable to Milan.
Ultimately, these are some things I'd like to see which I think would help transition the club into a new era. This isn't just about making a generational change with players, the club has to evolve from top to bottom and given our history, we have many figures who can help us redefine the club for a modern era, without losing the culture which we've built so much success on.
Zubair, Essien might bring the mentality, but it's still just a short term solution that will only work for at most a couple of years. As we've seen with Kaka, transmitting that mentality is easier said than done. From this perspective, for me the culture and mentality of the club must be set from the very top, which at this point is in turmoil in itself. I personally think we can do this in numerous ways though:
- We need to get rid of Galliani. I know of his history and success, but the guy has run the club into the ground in little over the past half decade.
- We need a new director (call it sporting or general manager or whatever) whose primary role is dealing in the market. A guy who understands the market and has a modern approach rather than Galliani's archaic methods. Sean Sogliano's the biggest link so far for this role.
- We need a Maldini as a sporting director who is in charge of making decisions on the sporting aspect of the club. This means deciding on the long term future and philosophy of where the club is headed and making decisions towards building the squad for his coaches. He would also be vital in integrating the youth setup and senior setup as well as playing a role in deciding who comes in during transfer windows. I can even see him developing a role to help conclude transfer deals in the future, much like Braida who dealt with smaller transfers while Galliani usually worked the bigger, more complex ones. I want him because not only does he understand the club and puts emphasis on values, but he was a player who successfully spanned 4-5 generations of football, meaning he understands how to adapt to evolution in the game. Finally, he's a person who has outright said Sacchi's side was the best he's played in, which for me is important for developing the culture philosophy of the club...
- Personally, I would want to bring in Sacchi on a consulting role in the club. Directly or indirectly, this guy's ideas on the game has influenced the most successful periods under Berlusconi's ownership. Initially, it was his side that characterised Milan as unique and special. Next, Capello's squad was built up from the foundations of Sacchi's group, continuing the success he started. Finally, Ancelotti built his coaching philosophy based on Sacchi's methods and ideas, albeit adding his own twist. To build for the future we should try to integrate his ideas into the club for the future. To me, it makes sense he helps Maldini bed into his role and help develop the culture of the club, teaching his ideas and philosophy through the club, from the directors, to the coaches and even down to players (all the way from the senior squad to the youth levels). This isn't to say we try to undermine the role of Seedorf or the coaches who would be free to define systems as they feel best, but I would want him to help define the "Milan brand" of football, which we use to decide on how to proceed developing the sporting aspect of the club, to deciding on which players represent the club, who the coach is and the key ideas on how the club plays its football. In my view, this would also be a short term consultation as Sacchi would work with various people in the club (especially Maldini) to help the transition to a new era in the club, without forgetting old values. Bear in mind this is a guy who has worked from top to bottom in many roles over the past 30 years in football.
- We need to define a strict policy on transfer targets based on needs and requirements. This would include developing the scouting sector of the club to quite frankly be better, but would also mean extensive research done on players before buying them, including seeing their mental capacity, physical attributes and technical qualities. This strict policy would also mean buying less players, but selectively choosing players who have the highest chance of being valuable to Milan.
Ultimately, these are some things I'd like to see which I think would help transition the club into a new era. This isn't just about making a generational change with players, the club has to evolve from top to bottom and given our history, we have many figures who can help us redefine the club for a modern era, without losing the culture which we've built so much success on.
what a shocker that is PATHETIC!!
